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3.07.2008
Privacy Statement
3.02.2008
Build That Google Page Rank The Right Way
Welcome to the third part in our series on increasing your Google page rank. If you have been reading and following this educational and informational series closely, than you already know, the power of Google`s page rank.
Imagine yourself with a website selling widgets. You have a great product at the right price and you know that if you could get more visitors it would take off.
It goes without saying that a good advertising campaign will carry you a long way, but what you also want to do is have your website appear in search listings, and have them appear as close to the number one position as possible, especially on the most popular of search engines such as Google.
If you read our first article in this series, (available to read on our website, see "Are You Doing This To Increase Your Google Page Rank?") then you already know what the Google page rank is all about, and know of one great way to increase that number.
That is done of course through link exchanging, which is the ability to have your site`s information and link placed on another website and in turn you do the same for that company on your site.
Then you learned, (see "Increase Google Page Rank With Established Websites" on our website), how not all link exchanges are created equal. Today we want to go over the part of the Google page rank algoritm which discourages website owners from placing multiple links to the same site.
If you think about the logic behind the portion of this part of Google`s algorithm, it makes sense. If all you needed to do was to have links from one site to another to increase your rank, everybody would be setting a bogus website or even a worthless blog, with thousands of links back to their own site.
This safety check, if you will, not only prohibits that from happening, but actually is used to decrease your score, or not make it move up at all.
Google is constantly tweaking the algoritm to insure that everything is fair, and to also eliminate those individuals and even businesses who try to use unethical practices to get their listing up there higher. This is one of those tweaks.
If this is something you are doing now, whether on purpose or because you really didn`t know any better, then you need to fix it immediately, because it is only hurting your rank.
Remember as we said in our previous articles (mentioned above), you want good link exchanges with quality websites, possibly from those sites that rank higher than your own, and you only need one link pointing back to you, from each of them.
In our next article we are going to discuss what is the best type of link exchange possible. You can trade 10,000 links and it won`t compare to this one type of link which carries more weight in the Google algorithm then all the others.
Get a lead with an SEO Firm
The entire corporate and business world has gone through tremendous changes and all these changes are very well visible to all. Today, end users have become more receptive to use new products and services and this has given a huge boom to the entire corporate world. Such circumstances have given rise to tremendous competition in the corporate world. Therefore, each business enterprise now knows that to survive in the market they will have to advertise their products and services in the right manner to the end user. Today, the internet has become an important medium for effective advertisement. Now just because internet has become an effective and fast medium of advertisement does not mean that one can just use this medium. There are many things that need to be followed and these strategies need to be thought off well. It is an SEO firm that can provide a business with all the various techniques that can be used for effective internet marketing and getting popular in the world of internet.
Just having an online presence is not sufficient. One needs to do many more things to make this online presence work in the right manner. Having an online presence means to utilize this medium to get more customers, to get more traffic and to earn more profit. If no factors are fulfilled at the end, then it is of no use to have an online presence. An SEO firm helps you to understand the various strategies that need to be implemented to make the website a hit. There are many strategies and these strategies definitely help a website to get good traffic to the site that finally leads to good revenue. The most important thing is that there are many things that need to be kept in mind while creating a website and with an SEO firm, all these things are fulfilled.
Moreover, a professional who works in a SEO firm knows all about the various strategies that need to be implemented and knows about the various things that need to be done. Well, there are many firms that offer these services. However, the thing that you will need to keep in mind is that you should opt for a firm whose services suit the need of your firm and who can understand what your website needs and what can be done to draw good traffic to your website that finally leads to making more profit.
What these professionals in these SEO firms do is that they use strategies like article writing, blogging and SEO tips to get a site ranked on the major search engines like Yahoo, MSN and Google. Once a site is ranked on these various search engines, then they start getting good traffic that further helps them to get good revenue. Taking the help of an SEO firm will definitely yield good results and will definitely help businesses to use their website in the right manner. Being a highly effective mode of advertisement, it is very important that people use this medium in the right and appropriate manner.
Search Engine Optimization: A friendly tool to success.
These days a major trend is to have an online presence. Whether it is a business or an individual, each one wants to have an online presence. The internet has changed the way the world used to be some decades back. Today, internet has made the world a much smaller place. With the help of live chat and other social media sites, people can communicate with each other from any distance at no time. This basically means that each person at every corner of this globe has access to the internet and can look out for various things and services on the internet. This developed the idea of using this medium as an advertising medium. Therefore, came in the concept of having online presence in the form of website. However, there are some rules and some strategies that need to be followed to use this medium effectively. These strategies are known as search engine optimization.
There are many organizations in the United States of America that provide good search engine optimization tips to all kinds of organizations. The reason behind having an online presence is to make the business known to all and to earn profit through this medium. Therefore, it is important that this medium be used in the right way. Just by creating a website does not solve the purpose. It is important that the website is created in an order that will help to solve the purpose of getting more traffic to the site. More traffic means that more people get to know about the site and this helps the business in earning good revenue. In such cases, taking help of search engine optimization helps in getting the site popular among end users, which is indeed necessary.
Professionals who have expertise in search engine optimization know all about the various facets of online marketing and using internet as a major tool of advertising. They use various techniques like article writing, blogging, search engine optimization and various other things. These strategies help the site to get a good ranking on the major search engines like Google, Yahoo and MSN. Ranking on these search engines helps sites to be known by all. Therefore, it is definitely important for websites to rank on them. Once this is done, it means that more traffic can be drawn to the website, which means more profit can be earned by the website.
Taking the help of professionals who know all about the various techniques and strategies of search engine optimization is definitely a good thing to do. These people will help you to get a good guidance of how to go about with your site and how you can make it famous. Making famous is the main thing because once your site becomes famous, more and more people get access to it. This means that all know your product, your services and your business. Well, there are many firms that provide such services. However, you need to be careful while selecting a firm. You should always select a firm whose services suit your business and who can make your site known to all.
2.27.2008
Indexation
Indexation is one of the most important website assessment criteria that should be checked and improved for better site performance. It's via search engines that you can find out about this website assessment criteria and see your indexation.
Indexation Discovery of a Website
To find out how large your indexation is, you can go to major search engines, Google, Yahoo and MSN and type: site:www.YourWebsite.com. The result will be all the pages indexed at each of those search engines.
Indexation in Search Engines
Indexation is a process done by search engines to record the presence of websites on the Internet and some of their details like title, description and a link. This website assessment criteria cannot be attended to without referring to search engines. They constantly crawl the web to index new pages as well as the changes in the pages already indexed.
The first step to promote a website is to make sure your site has gone through indexation process by search engines, specially by the major ones like Google, Yahoo and MSN. If you've submitted your website successfully to search engines, they should have indexed your web pages.
Indexation as a Major Website Assessment Criteria
The more pages of a web site are indexed by search engines, the better indexation it has compared to its competitors. In other words, each result at Search Engine Result Pages (SERPs) contains a link to that website and each link will count.
By this website assessment criteria, you will also learn about your competitor's performance. You will know how well your competitors' websites are doing in the eyes of major search engines.
Therefore, when you evaluate this aspect of the competitor's performance, you may wonder how they could have such extensive indexation. The answer is "rich content" that makes a sizeable site (consisting of many pages) with lots of information for its visitors. So, it can make both visitors happy and search engines indexation enriched.
Note: Let's not forget that websites using illegitimate methods could be removed from search engines' indexes even if they've already been recorded by them. A thorough website assessment could reveal such techniques, tricks, on websites.
What about Directories?
During checking your competitors' indexation at search engines, you'll probably come across several links coming from directories. Directories are also as important as search engines.
The more links from directories you get, the better you've satisfied website assessment criteria. Of course, it's always ideal to be first listed by major directories like Yahoo and Open Directory (DMOZ). Having been indexed there, you could automatically be listed at other directories!
Before submitting your own website to directories, make sure you've professionally controlled the quality of your site. Directories have the personnel who look at websites before approving and accepting them. I'm sure you don't want to be rejected by them for little unimportant deficiencies at your website!
When it comes to competition, you'll have to catch up with them in terms of number of links from directories and even surpass them.
Better Indexation Condition
To improve indexation as one of the major website assessment criteria, you'll have to add more information (web pages) to your website. What you can do is to add the following items to your site:
* A section for articles,
* A glossary for your field of expertise,
* photo gallery,
* A directory of various resources,
* A set of freebies like whitepapers, guidelines, etc,
* A set of downloadable files or softwares,
* A set of links to similar websites all across the world,
* And so forth.
Of course, the main purpose of adding more information is to add value to your site. You should consider the needs of your visitors. Needless to say, more pages and more indexation are the natural consequence of quenching the website assessment criteria.
Indexation Is Limited
Search engines cannot index certain pages like those having forms, passwords or registration in them. In addition to this fact, search engines may and may not index all your pages. So, if you want all your web pages or at least some of them to be definitely indexed, make sure you submit them separately yourself.
dition, if there are web pages on your website that aren't linked from other websites, don't expect search engines to index them.
There shouldn't be orphan pages on your website. They're the pages to which none of your website's pages have posted a link. You must not have those pages on your site. It's highly recommended to find those pages and do something about them:
* Have a page adopt them, or
* Delete them from your server.
Then, submit them to search engines.
As you can see, without replying positively to this website assessment criteria, a major part of your efforts will be in vain no matter how well you design your website or master your profession.